Privacy & Cookies Policy (UK)

Effective Date: 22 May 2024

Last Updated: August 2026

1

Introduction

This Eirdoc Online Doctor Privacy & Cookies Policy describes our policies and procedures on the collection, use, and disclosure of your personal and health information when you use our digital medical service. It also informs you about your privacy rights under United Kingdom law and how the law protects you.

We use your personal data to deliver, manage, and improve our digital healthcare services. By accessing or using this service (eirdoc.com/uk/), you agree to the collection and use of information in accordance with this Privacy and Cookies Policy.

2

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy & Cookies Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Company (referred to as either "the Company", "We", "Us", or "Our") refers to Eirdoc Limited, 85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom.
  • Country refers to the United Kingdom.
  • Cookies are small files placed on Your computer, mobile device, or any other digital device by a website, containing details of Your browsing history among its many uses.
  • Device means any digital device that can access the Service, such as a computer, mobile phone, or tablet.
  • Personal Data is any information that relates to an identified or identifiable individual under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
  • Special Category Data refers to sensitive personal data concerning health, medical history, clinical symptoms, and prescription details.
  • Service refers to the digital consultation platform and website accessible from eirdoc.com/uk/.
  • Service Provider means any natural or legal person who processes data on behalf of the Company, including technical hosts, electronic prescription transmission networks, payment processors, and customer support infrastructure.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to Eirdoc UK, accessible from eirdoc.com/uk/.
  • You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

3

Collecting and Using Your Personal Data

3.1 Personal & Medical Data

While using Our Service, We may ask You to provide Us with certain personally identifiable and health-related information necessary to deliver clinical care safely. This may include, but is not limited to:

Name

First name and last name.

Date of Birth & Biological Sex

Used to support safe, accurate clinical assessment.

Contact Details

Email address and UK telephone number.

Address Details

Residential address, postal code, and city within the UK.

Health & Clinical Information

Special Category Data: medical history, presenting symptoms, current medications, allergies, and lifestyle factors relevant to your assessment.

Pharmacy Information

Name and address of your nominated UK dispensing pharmacy.

3.2 Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (IP address), browser type, browser version, the specific pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and diagnostic data.

When You access the Service via a mobile device, We may collect certain information automatically, including the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, and diagnostic data.

4

Cookies and Tracking Technologies

We use Cookies and similar tracking technologies (beacons, tags, and scripts) to track activity on Our Service, analyze site traffic, and protect platform integrity.

5

How We Use Your Personal Data

Under UK data protection laws, the Company processes your data under lawful bases (including the provision of healthcare, performance of a contract, legal obligation, and legitimate interest):

To provide and maintain our medical service

Facilitating clinical triage, consultations with GMC-registered doctors, prescription issuance, and digital medical certificate generation.

To manage Your Account

Administering your registration as a patient and granting secure access to your consultation history.

For the performance of a contract

Processing payments, fulfilling service requests, and routing prescriptions to your selected UK pharmacy.

To contact You

Communicating via email, SMS, or telephone calls regarding consultation updates, medical follow-ups, prescription collection alerts, and critical security notices.

To provide relevant updates

Informing you about related healthcare services or service updates (unless you have opted out of promotional communications).

For clinical governance and legal compliance

Maintaining medical records according to UK clinical retention guidelines and resolving regulatory inquiries.

For business transfers

Evaluating or conducting corporate restructuring, mergers, or sales of assets in compliance with UK GDPR standards.

6

Sharing of Your Information

We do not sell your personal or medical data. We may share your information only under the following strictly governed circumstances:

With GMC-Registered Clinicians

Qualified doctors reviewing and managing your medical consultation.

With UK Dispensing Pharmacies

Sharing required electronic prescription data to allow your chosen pharmacy to dispense and supply medication.

With Service Providers

Trusted third-party vendors who provide IT hosting, electronic health record storage, payment processing, and communications infrastructure under strict Data Processing Agreements.

For Legal & Regulatory Compliance

Where required by UK law, court orders, public health authorities, or regulatory bodies (such as the GMC, MHRA, or police) to protect vital patient interests or ensure public safety.

For Business Transfers

In connection with any merger, sale of company assets, or restructuring, subject to continued adherence to this Privacy Policy.

With Your Explicit Consent

For any other purpose disclosed to you at the time of collection where you have provided direct consent.

7

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as necessary to fulfil the purposes set out in this Policy:

Medical & Clinical Records

Retained in accordance with UK healthcare regulations, clinical governance standards, and professional guidance (typically 8 to 10 years following your last consultation, or longer for minors).

Technical Usage Data

Retained for shorter operational periods for internal analytics and system security, except where extended retention is required for platform integrity or legal compliance.

8

Data Transfers Outside the UK

Your information may be processed on secure servers located within the United Kingdom, the European Economic Area (EEA), or other jurisdictions with recognized adequacy regulations under UK data protection law.

If data is transferred to jurisdictions outside the UK/EEA without an adequacy decision, the Company ensures appropriate safeguards are in place (such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses) to protect your information to UK standards.

9

Your Rights Under UK GDPR

As a UK resident, you hold statutory rights under the UK GDPR and Data Protection Act 2018:

Right of Access

Request a copy of the personal and medical data we hold about you (Subject Access Request).

Right to Rectification

Request corrections to incomplete or inaccurate personal data.

Right to Erasure

Request deletion of your personal data, subject to statutory medical record retention rules.

Right to Restrict Processing

Request the restriction of your data processing under certain conditions.

Right to Data Portability

Obtain your structured data for transfer to another service provider.

Right to Object / Withdraw Consent

Withdraw previously granted consent for marketing or non-essential data processing at any time.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

ICO Website

ico.org.uk

ICO Helpline

0303 123 1113

10

Security of Your Personal Data

We employ industry-standard technical, administrative, and organizational safeguards (including data encryption, strict access control, and secure data hosting) to protect your personal and medical information. While no electronic transmission or digital storage method is 100% secure, we continuously audit our infrastructure to safeguard your information.

11

Children's Privacy

Not intended for unsupervised use under 16

Our Service is not intended for unsupervised use by individuals under the age of 16 without verified parental or legal guardian consent and oversight. We do not knowingly collect personal information directly from children under 16 without parental authorization. If you believe an unsupervised minor has provided us with personal data, please contact us immediately.

13

Changes to this Privacy Policy

We may update Our Privacy & Cookies Policy periodically. We will notify You of any material changes by posting the updated policy on this page with a revised "Last Updated" date. You are advised to review this Privacy Policy periodically for any updates.

14

Contact Us

For any questions regarding this Privacy & Cookies Policy, your medical data, or your privacy rights, contact our Data Protection Team:

Legal Entity

Eirdoc Limited

Registered UK Address

85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom

Customer Support (UK)

+44 20 3337 6287

Contact Email

info@eirdoc.com

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