Privacy & Cookies Policy (UK)
Effective Date: 22 May 2024
Last Updated: August 2026
1. Introduction
2. Interpretation & Definitions
3. Data We Collect
4. Cookies & Tracking
5. How We Use Your Data
6. Sharing Your Information
7. Data Retention
8. Data Transfers Outside the UK
9. Your Rights Under UK GDPR
10. Security of Your Data
11. Children's Privacy
12. Links to Other Websites
13. Changes to this Policy
14. Contact Us
1
Introduction
This Eirdoc Online Doctor Privacy & Cookies Policy describes our policies and procedures on the collection, use, and disclosure of your personal and health information when you use our digital medical service. It also informs you about your privacy rights under United Kingdom law and how the law protects you.
We use your personal data to deliver, manage, and improve our digital healthcare services. By accessing or using this service (eirdoc.com/uk/), you agree to the collection and use of information in accordance with this Privacy and Cookies Policy.
2
Interpretation and Definitions
Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy & Cookies Policy:
3
Collecting and Using Your Personal Data
3.1 Personal & Medical Data
While using Our Service, We may ask You to provide Us with certain personally identifiable and health-related information necessary to deliver clinical care safely. This may include, but is not limited to:
Name
First name and last name.
Date of Birth & Biological Sex
Used to support safe, accurate clinical assessment.
Contact Details
Email address and UK telephone number.
Address Details
Residential address, postal code, and city within the UK.
Health & Clinical Information
Special Category Data: medical history, presenting symptoms, current medications, allergies, and lifestyle factors relevant to your assessment.
Pharmacy Information
Name and address of your nominated UK dispensing pharmacy.
3.2 Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (IP address), browser type, browser version, the specific pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and diagnostic data.
When You access the Service via a mobile device, We may collect certain information automatically, including the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, and diagnostic data.
4
Cookies and Tracking Technologies
We use Cookies and similar tracking technologies (beacons, tags, and scripts) to track activity on Our Service, analyze site traffic, and protect platform integrity.
4.1
Types of Cookies We Use
Necessary / Essential Cookies
Session Cookies · Administered by Us
Essential to provide You with services available through the Website and authenticate user accounts to prevent fraudulent activity. Without these Cookies, core consultation services cannot function.
Cookies Policy / Notice Acceptance Cookies
Persistent Cookies · Administered by Us
Identifies if users have accepted or adjusted cookie consent settings on the Website.
Functionality Cookies
Persistent Cookies · Administered by Us
Allows the platform to remember choices You make (such as language preference or login state) to deliver a personalized experience without needing to re-enter preferences.
Microsoft Clarity & Analytics
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve usability and optimize digital consultations. Website usage data is captured using first- and third-party cookies for site optimization, fraud prevention, and security. For more details, consult the Microsoft Privacy Statement.
Web Beacons
Small electronic files (clear gifs, pixel tags) used in website sections and emails to verify system integrity, monitor delivery success, and compile anonymous platform statistics.
5
How We Use Your Personal Data
Under UK data protection laws, the Company processes your data under lawful bases (including the provision of healthcare, performance of a contract, legal obligation, and legitimate interest):
To provide and maintain our medical service
Facilitating clinical triage, consultations with GMC-registered doctors, prescription issuance, and digital medical certificate generation.
To manage Your Account
Administering your registration as a patient and granting secure access to your consultation history.
For the performance of a contract
Processing payments, fulfilling service requests, and routing prescriptions to your selected UK pharmacy.
To contact You
Communicating via email, SMS, or telephone calls regarding consultation updates, medical follow-ups, prescription collection alerts, and critical security notices.
To provide relevant updates
Informing you about related healthcare services or service updates (unless you have opted out of promotional communications).
For clinical governance and legal compliance
Maintaining medical records according to UK clinical retention guidelines and resolving regulatory inquiries.
For business transfers
Evaluating or conducting corporate restructuring, mergers, or sales of assets in compliance with UK GDPR standards.
6
Sharing of Your Information
We do not sell your personal or medical data. We may share your information only under the following strictly governed circumstances:
With GMC-Registered Clinicians
Qualified doctors reviewing and managing your medical consultation.
With UK Dispensing Pharmacies
Sharing required electronic prescription data to allow your chosen pharmacy to dispense and supply medication.
With Service Providers
Trusted third-party vendors who provide IT hosting, electronic health record storage, payment processing, and communications infrastructure under strict Data Processing Agreements.
For Legal & Regulatory Compliance
Where required by UK law, court orders, public health authorities, or regulatory bodies (such as the GMC, MHRA, or police) to protect vital patient interests or ensure public safety.
For Business Transfers
In connection with any merger, sale of company assets, or restructuring, subject to continued adherence to this Privacy Policy.
With Your Explicit Consent
For any other purpose disclosed to you at the time of collection where you have provided direct consent.
7
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as necessary to fulfil the purposes set out in this Policy:
Medical & Clinical Records
Retained in accordance with UK healthcare regulations, clinical governance standards, and professional guidance (typically 8 to 10 years following your last consultation, or longer for minors).
Technical Usage Data
Retained for shorter operational periods for internal analytics and system security, except where extended retention is required for platform integrity or legal compliance.
8
Data Transfers Outside the UK
Your information may be processed on secure servers located within the United Kingdom, the European Economic Area (EEA), or other jurisdictions with recognized adequacy regulations under UK data protection law.
If data is transferred to jurisdictions outside the UK/EEA without an adequacy decision, the Company ensures appropriate safeguards are in place (such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses) to protect your information to UK standards.
9
Your Rights Under UK GDPR
As a UK resident, you hold statutory rights under the UK GDPR and Data Protection Act 2018:
Right of Access
Request a copy of the personal and medical data we hold about you (Subject Access Request).
Right to Rectification
Request corrections to incomplete or inaccurate personal data.
Right to Erasure
Request deletion of your personal data, subject to statutory medical record retention rules.
Right to Restrict Processing
Request the restriction of your data processing under certain conditions.
Right to Data Portability
Obtain your structured data for transfer to another service provider.
Right to Object / Withdraw Consent
Withdraw previously granted consent for marketing or non-essential data processing at any time.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
10
Security of Your Personal Data
We employ industry-standard technical, administrative, and organizational safeguards (including data encryption, strict access control, and secure data hosting) to protect your personal and medical information. While no electronic transmission or digital storage method is 100% secure, we continuously audit our infrastructure to safeguard your information.
11
Children's Privacy
Not intended for unsupervised use under 16
Our Service is not intended for unsupervised use by individuals under the age of 16 without verified parental or legal guardian consent and oversight. We do not knowingly collect personal information directly from children under 16 without parental authorization. If you believe an unsupervised minor has provided us with personal data, please contact us immediately.
12
Links to Other Websites
Our Service may contain links to external third-party websites (such as NHS guidance portals or external resources). We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party websites.
13
Changes to this Privacy Policy
We may update Our Privacy & Cookies Policy periodically. We will notify You of any material changes by posting the updated policy on this page with a revised "Last Updated" date. You are advised to review this Privacy Policy periodically for any updates.
14
Contact Us
For any questions regarding this Privacy & Cookies Policy, your medical data, or your privacy rights, contact our Data Protection Team:
Legal Entity
Eirdoc Limited
Registered UK Address
85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom